Doing business in a mega market
China's
hardware industry has been developing rapidly since China's opening
up policy. In recent years, many world-renowned brands have moved
their production plants to China, and thus turned China into a production
base for global hardware products. And China's hardware industry
has also benefited from those joint venture and economic cooperation,
as the quality of China's hardware products has been greatly improved.
Global hardware sourcers such as Home Depot, Lowe's and OBI have
increased their purchase of Chinese hardware products.
In consideration of the important role of exhibition
in the development of market economy and the fact that the hardware
industry has been highly internationalized, China National Hardware
Association (CNHA), China Union-metals Chamber of Commerce and CCPIT
Light Industry Sub-Council began to cultivate an international hardware
market in Shanghai in 2001, i.e., China International Hardware Show
(CIHS), and set "Internationalization, High Level and Technology
Orientation" as the main characteristics of the Show.
After four-year's development, CIHS/PWA have evolved
into the most important professional hardware show in China. CIHS'04
has received more than 4,127 overseas buyers and attracted a large
audience of 32,346 persons. CIHS has become a major channel for
China's hardware enterprises to boost their export.
CIHS Features:
Largest professional and international
hardware show in China as well as Asia
CIHS'05 will gather together more than 1,500 leading domestic and
overseas enterprises with 2,900 booths, covering an area of 58,000
sqm. 50,000 domestic and overseas buyers will visit the Show.
Coorganization
with Koeln Messe GmbH
Koeln Messe GmbH will bring Practical World Asia into CIHS, attracting
more overseas exhibitors and visitors.
The only
hardware show in China that won the support from IHA
Int'l Federation of Hardware & Housewares Associations (IHA)
has given its continuous support to CIHS. Every year, IHA leaders
came to Shanghai to investigate the international hardware market
in shanghai. And IHA has decided to hold its 2006 Congress in conjunction
with CIHS'06.
Leading
enterprises display their advanced products in CIHS
Pavilions from Germany and the United States as well as more than
100 internationally renowned brands will participate in CIHS'05/PWA.
More than 1,000 Chinese brands will show their new products in the
Show.
Large number
of buyers will purchase made-in-China products
More than 200 overseas enterprises, 100-odd large-scale hardware
shopping centers, more than 1,000 trade companies, 4000 overseas
buyers, 50,000 hardware distributors and end-users will visit the
Show.
Bright prospect
CIHS has been developing rapidly. By 2006 when IHA Congress convenes
in Shanghai, CIHS'06 will reach a scale of 80,000 sqm, becoming
the second largest hardware show in the world.
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